Nina, Lost Dog
My lost dog sign was found near the Santa Rosa Avenue, San Francisco, and the goal for this sign was to help Nina’s owner find her. I developed three deliverables for the sign to complete my brand system: Three posters, a website and a brochure. I designed a system of elements that work together to provide a strong visual effect which can attract people’s attention.
Transform vernacular Communication, find examples of vernacular commu-nication within their environment. Identify the intentions of a sign based on the content and context of the sign, keep the same intentions, and create a system of communications serving this need. Apply the sign in a design system through different style materials and image treatment.