Concept The company that I chose was Sprouts Farmers Market. It is a company that promote healthy living, and provides fresh, natural and organic groceries. The main concept of this annual report was to show information simply and clear, and to make a good connection with the brand mission. The major challenge is to consider every element in the spread and trying to subtract the components without functional purposes. I chose bright orange as my major color which can represent fresh,and I treated the images into two duotone colors to make the report modern and clean.
Objective Choose a company’s annual report and redesign it. Show the ability to follow the design language of the brand and establish a cohesive visual communication in typography, tables, images and charts. The goal is to reconstruct it into an integrated, newly envisioned annual report.